Thursday, July 26, 2012

What's New in the Second Edition?

The new "Second Edition" of the Ten Pounds of Gold adds two new chapters and a slew of additional photos and memorabilia. Nearly 70 additional pages in all.

One of the new chapters ("Spanning the Globe") is a detailed title history for this version of the NWA title (1973-1986) which includes information from behind the scenes including some details on the NWA board members voting, and the story lines surrounding the event. The other new chapter is actually a greatly expanded chapter on the night the belt first was presented in Houston, including the back story on when it was actually first supposed to happen - but didn't.

Plus a whole new section of newspaper articles and clippings called the "Houston Scrapbook", info on the venue, details on the retirement of the belt, magazine covers, and a few new champion photos as well. Additionally, there are a dozen or so new photos from the Race vs. Brisco match where the belt was first defended. Some were taken by promoter Paul Boesch. These were provided to us by Harley Race himself. Lastly, we added some new details on the jeweler who made the belt, how the belt made its way to Houston, and more of that history.

Plus all the material from the original 2009 first edition hard cover book including all the beautifully detailed photos of the belt from our 2008 photo shoot that sparked the idea for the book in the first place.

Why release a new Second Edition?

One of the primary reasons a second edition of the book was released was Dave and I wanted to have the book available in the years going forward in a much more affordable format. The original book, which was primarily designed as a photo-book to showcase the photographs we took of the belt in 2008, was primarily sold as a 10 x 8" full color, glossy, hardcover edition. All of those factors made it really expensive, around $35 when it first was released, and that version (still available) now costs around $45.

So we chose to make a smaller, soft cover version, printed on more traditional non-gloss white paper that would be less expensive. All of the original photos are still there in color, but the move to a smaller 6 x 9" book, even with the 70 additional pages, results in color version retailing for as little as $24.95 depending on how and where it is purchased. And for a much more affordable option, there is a black & white version of the book for around $12.00. (As you can see, it's the color printing that makes any book more expensive.) The black & white book looks terrific, and contains identical content as the color version, but all in gorgeous high-contrast black and white and at a great price.

The secondary reason was to add the additional material, some of it intended for the original book but was left out to keep the page count to a certain limit and avoid a higher price for that book. Some other material has been learned in ongoing research after the first book was published and we wanted to update it here.

Take a look at the table of contents:

The Table of Contents page for the Second Edition of the Ten Pounds of Gold

If you already have the original book (we thank you!), the relatively inexpensive black and white version of the 2nd edition is the perfect companion piece. Don't let the black and white scare you; we've already had comments from folks who absolutely love the black and white version.

For more information, visit TenPoundsofGold.com or email at the mail link found on that page.

Thanks for your interest and your support of the Ten Pounds of Gold.    - Dick Bourne